top of page

Join our mailing list

Be first to receive our latest blog posts. Submit email here

​

Scroll down for the article content. 

Thanks for submitting!

Search

TV Advertising Still Drives Best ROI

  • golerdavid
  • Jun 19, 2024
  • 1 min read

Yes, the share of time viewing on Traditional TV is shrinking but the effectiveness of the advertising has not.



 

Its no secret that the share of time spent watching traditional television is shrinking. However there is something about the structure of how TV ads land that drive performance.


Here are three ideas on why TV is a powerful medium - particularly live local news.


  1. Frequency. Consumers have loyalty to their favorite newscasts. They tune in daily as part of their routine. If your message is in the ad breaks of those programs - with the right consistency you will be remembered.

  2. Particularly for home services, local news viewers tend to be older, more established, and with more disposable income. This lends it well to receiving valuable and highly qualified leads.

  3. Credibility. Consumers trust local news more than any other source. Plenty of research that indicates this. Therefore surrounding local news content with commercials positions you as a highly credible and trustworthy company to do do business with.


Contact us today to learn more on how we can help you apply these advantages to your marketing mix. Complete the form.


 
 
 

Comments

bottom of page